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But recommends modifications to disclosures.
April 16, 2024
By: Christine Esposito
Editor-in-Chief
The National Advertising Division (NAD) determined, as part of its routine monitoring program, that Fenty Skin LLC provided a reasonable basis for the following claims for its Melt AWF Jelly Oil Makeup-Melting Cleanser: • “From longwear or waterproof makeup, sunscreen, dirt, oil + impurities melt that… AWF in one go.” • “This unique jelly texture gently delivers clean, nourished + conditioned skin without the stripping or drying.” • “In a study of 52 people after 1 use ‘100% agreed it gentl...
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